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Avoid This Geo-Targeting Ads Mistake Like A Pro.

Ad platforms don’t track the server IP address of users effectively. We couldn’t believe it until we saw it ourselves. And now our question is, “Do you think your ads are shown in your target location only?”

We were running a Google Ads campaign for the Thanksgiving Day promotions targeting only the US. And we were measuring our entire ad performance on a daily basis.

Just when we thought everything is on track, we noticed something weird. The CPC (Cost Per Click) suddenly started to shoot up. We have created many such campaigns in the past targeting US audiences and we know the average CPC for the ads for our ideal audience.

Hence, we cross-checked with our MarTech platform Camp for conversion tracking and found out the reason. Even though our target audience was only the US, the ads were shown to people from Europe and Asia as well.

Why are ads shown outside your Target Audience?

Debate on geo-targeting ads is on the rise. Be it Google, Facebook, or any other ad network, it is obvious that location-based ad targeting is important for successful ad campaigns. But, “are the ad networks really in favour of marketers in this?”

Both Google and social media use multiple features to decide the user's location. But in many cases, users may stay outside those locations or might be using a VPN placed in that location.

There might be something more to this that is not yet discovered. But the hard-hitting truth is platforms are not yet effective in geo-targeting ads. And it costs you money.

Imagine you are running an ad campaign for a location in Canada. But the ads are being displayed in a US location where you have already run the campaign last quarter and successfully onboarded so many paying customers.

Will it be of any use?

The paid customers will simply ignore the ad and your CTR will eventually go down. You will not be able to determine this cause without the right tracking tool.

Do Ad Platforms track IP addresses?

Some say yes, and others say no. You get mixed reviews about this on the internet.

Our case study has shown that, despite its existence, it is ineffective. We discovered this since our platform has an IP address tracking facility.

It is a single dashboard that effectively manages your ads and allows you to track where clicks are coming from. Not just from one ad network, but from several, such as Facebook, Google, LinkedIn, Twitter, and others.

And in all of the cases, we have observed a deviation in location-based targeting. This indicates you can’t rely completely on Google analytical tools to track the location of your ads.

How to overcome the problem? (Manually)

Different networks have different functionalities which you can use. Regarding Google Ads, you can exclude the locations you don’t want to target.

This is a great feature, but you may have to manually do it for all the locations and waste a lot of time doing this.

The same feature is available on Facebook as well which comes with the same complications.

It’s fine to do the market testing campaigns with a limited budget. But things get serious when you are running campaigns for customer acquisition. You cannot afford to ignore this issue.

This is one of the major reasons why many ad campaigns don’t see a positive ROI. What is the point of having an excellent ad campaign if it doesn’t target the right audience?

The solution to run ads effectively.

You may not be able to take full control of geo-targeting advertising. But the least you can do is to stop or suspend the ad if it’s not hitting your target audience.

Here is where Camp Automation will be able to help you. With the incorporated IP address tracking feature, this tool can assist you in saving money on advertising.

In addition to helping you find the location, Camp will also enable you to carry out several other tasks, all of which are outlined on our website.

The solution to run ads effectively is to measure the ads effectively. Your ideal solution must help you to analyze and measure your ads in a single platform to save your time, money and effort.

Wrapping up…..

Ad dynamics are changing at a rapid pace. Every time a platform adds a new feature or releases an update, the impact is seen in both organic and paid media buying.

The engagement and retention of users on the site are the primary considerations while developing algorithms. This explains why problems with the creator or sponsors frequently go unresolved.

To avoid these problems, you might need to consider the external solutions that exist in the market today. This is the moment you need to be one step ahead of your competitors.

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