top of page

Growing Your Business Using Through Partner Marketing Software

Technology is no more a problem for businesses, but the distribution of technical solutions is. Through Partner marketing software is developed to address this issue. We have seen the rise of various tech solutions for business needs in the last decade. They have done wonders at the top line of the businesses, But the focus on partner level is still long due.

75% of the world trade flows indirectly. This data suggests most of the sales for the brands come from their partners. Partners represent the brands in front of the customers. But they seriously lack the tech-enabled solutions in place to work effectively like the brands. Sometimes the solutions they have will not be in line with brands.

Here comes an opportunity to streamline the partners with brands with the use of tech. A through partner marketing software will help the channel partner to increase their efficiency in terms of scaling and operation.

What is through partner marketing?

Through partner marketing is where Brands assist their channel partners in nurturing and converting the end consumer with the right solution.

Since many channel partners will be small or medium-scale business owners they

don’t have great exposure to tech. Sometimes they may they may not be able to afford one.

Hence big brands who have high-end solutions will distribute their assets here to their channel partners equally. Mostly these are simply done-for-you solutions that are easy to use and operate.

These solutions are nothing but Through partner marketing software.

Things to look for in a through partner marketing software

Streamlined process management:-

The whole purpose here is to simplify the process of partner management. An ideal solution should streamline the process of sales across the channels. This will allow brands and partners to work in alignment.

Strong analytics:-

The more you analyze the data the better your decision can be. The solution you are choosing must provide a better analytical report. This may be in terms of your partner sales or direct sales.

Adaptable governing:-

Decentralization of power proved to be effective across industries. A single central body cannot be a good decision-maker for all the functionalities. Thus the software which allows you to shift the governance would be always better.

Ease of use:-

Unlike brands, the channel partners will not be having many skilled human resources to work with. They will be always sales-oriented people who prefer a simple and effective solution. Hence the platform should be easy to use and operate.

Limited localized customization:-

Local partners may need to tweak the message according to the local events. This may not be applicable to channel partners who operate in different regions. Hence localized and controlled customization in the campaign will be an add-on benefit.

Summing up

Partner marketing software is essential but still underused. Businesses slowly shifting to it realizing its potential. The solution that was discussed in this article aims at making marketing more efficient. Efficient in terms of cost, time, and effort.

These are the things that every company looks for to scale up and outperform competitors. Fortunately, there is a comprehensive solution that exists in the market aiming to streamline the marketing process.

If you are someone who is looking for such solutions you can try booking a discovery call.

Nevertheless, share your opinion on through partner marketing in the comments.

bottom of page